Plan the promise, proof and payoff before you edit.
Print this page or use your browser's Print → Save as PDF. This is an original planning worksheet, not a guarantee of video performance.
Video / project name
Who is this for?
What problem or question will it solve?
One-sentence promise
Opening hook (first few seconds)
Step / proof 1
Step / proof 2
Payoff / result
Next step / call to action
Footage / screen capture needed
Voice, music and sound effects
Assets and their original source / licence
Editing notes
Platform / format
Title and thumbnail idea
Published URL / date
What will I review after publishing?